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Tag Archive 'radio ads'

The now infamous and fingernails-on-the-chalkboard bad “Build Me Up Buttercup” parody radio ad (called “Who’s Gonna Clean it Up?”) from Jack Davis has finally been posted on his campaign website. Click here to listen to it, and be thankful you’re not listening to it while you’re driving. 


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Buffalo Pundit floats the idea that Jack Davis’s radio spot featuring the song “Brand New Man” with his own lyrics may be in violation of copyright laws… I’m not expert on copyright law, but I imagine Davis’s ad would be considered a parody of the original song, and from what I’ve read, I wouldn’t expect Jack Davis to be very concerned about being accused of copyright infringement.

That said, Davis’s commercials are incredibly lame, and, as I said earlier this month, there are a lot more effective uses of a 60-second radio spot.


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In the past couple weeks, I’ve caught two of Jack Davis’s radio spots on my way home from work. Audio of the first one is posted on his website… and its a musical number so you can listen to it and read the lyrics.

The second one, which I just heard today, apparently isn’t on the website yet, but sounded like a parody of “Build Me Up Buttercup,” originally performed by The Foundations — but I could be wrong. I could barely understand the lyrics, and only barely managed to catch Jack Davis’s name.

I know the guy has plenty of money to spend, but there are a lot more effective uses of a 60-second radio spot. It makes it so much harder to take the message seriously when it’s done entirely to a melody.

UPDATE, July 21, 2008: Buffalo Pundit catches the “Build Me Up Buttercup” Ad


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